We carefully research markets and determine how our campaigns will perform, so we have high confidence we can meet the minimum number of leads. If business demographics and data analytics determines a market will not perform, we let our clients know and have return policies in place for the possible ebb and flows of consumer search.

The lead will visit our informational site(s) and submit or request assistance with business insurance. In some cases, leads will reach out directly to us and we will forward that on to an agent in that market as a lead.

Leads are generated in real time.

Our team will review the lead information submitted for any obvious illegitimate data and determine if this lead should be passed along. Obvious signs would be "Mickey Mouse or 555-1212. If a lead does show legitimate data, we pass this along as long as one contact point appears correct. For instance, a consumer my enter a legit phone number but when they typed in their email it was missing a letter by accident. Much of our leads will come from smartphone searching, so this can be an issue. If the consumer is able to be contacted, then this would be passed along. If ALL contact data is determined to be incorrect, our return policy would take effect.

If a lead is passed and all data is bad ( number is disconnected or email bounces back for instance, company does not exist), then we have a vetting and return policy in place.

We will refund the amount not delivered per your plan's lead price selected.

Our leads our submitted by consumers, so we are not able to make a policy 100% based on quality. Your definition of quality may be different then another agent and we cannot determine this upfront. For instance, if a business owner submits their information for a quote but you call and they say, I already got a quote you called to late, or I am busy right now I can't spare time but let's do this later. You may determine this as bad quality ( very subjective across the board with all agents) but timing may just be a factor or phone script, type of business, etc. There are so many factors outside of our control that an agent determines as quality. In other words, we do not have a policy that takes into account everyone's perspective on quality. Also, the nature of leads is a percentage game, industry standard for converting leads is generally well below 5% in many cases, I can say with 100% accuracy our clients will not convert every lead but having a reasonable closing expectation upfront is prudent while understanding, these are online leads and the nature of the business is accepting many of the leads may not convert right away or ever. Our position with leads is to provide the contact information submitted and vette out the obvious bad contact information on the leads we provide.